How to get Medical Spa Leads?

With Lead Magnets!

First off, we need to define what a Lead Magnet is.

A Lead Magnet is an irresistible offer or bribe you provide to your prospect in exchange for their contact information.

The goal is to generate as many leads as possible by offering some real value up front.

But...

Before offering some value, you need to define your audience or who your ideal avatar is.

Once you've defined what your prospect looks like, you can proceed to creating the Lead Magnet.

Let's begin!

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Your Lead Magnet should not be lengthy. On the contrary! You should respect your prospect's time.

By offering a 5-minute solution to one of their problems, you've done your job. So, if you're offering a 60 page e-book, forget it. That's too time consuming and they aren't likely to read it anyway.

Reports/ Guides:

These are among the most used Lead Magnets to get prospects to submit their contact info. I personally recommend not making it longer than 15-20 pages. And make sure to get straight to the point. Remember, the objective is to give a solution to one of their problems.

Cheat Sheet/ Handout:

These are simple 1-2 pages checklists. Depending on the industry and the prior research you've made, handouts can be very effective.

Here are 2 examples...

Video Training:

This is one of my personal favorites. The advantage of a video training is you get the opportunity to show your prospect step by step, how to improve whatever they need help with. It's a great asset to have.

Discount / Free Shipping:

This one is pretty straight forward. I'll include an example below for future reference.

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Quiz / Survery:

This is more of an advanced technique you can use for only your loyal customers. In your email list you can identify and segment those people that are always opening your emails. Those are the people you want to target and send them quizzes. You can ask them anything. For example, what products would they like to see next, how are they enjoying their recent purchase, how was their last in-store experience, etc.

If you can identify your loyal customers, and treat them with care and respect, they will give you honest feedback and always support you whenever you need it.

One last thing I would like to mention. Messenger marketing is a new platform that's taking the industry by storm with open-rates over 90% ! it's changing businesses as we speak!

The reason I mention this is because the more channels you use to communicate with your customers, the better.

Next week, I'll be talking more about how to implement messenger marketing into your page.

For now, I wish you all a great week!

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