Medical Marketing: Top 5 Reasons You’re Losing Patients

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Plastic Surgeons and Medical Spas know that the key to a thriving practice is working with a successful medical marketing agency (like Blue Media Online) that can attract and retain the right type of patients for your business. But if the medical marketing company you work with is not helping you grow your business by generating more appointments or high quality leads, then you probably have a serious problem. From our experience as a Plastic Surgery Marketing Agency and having worked with some of the top Plastic Surgeons and MedSpas, here are five possible reasons you’re losing patients:

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1. Your Medical Marketing Sucks

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Your medical marketing strategy is one of the most important aspects of your business, especially if you're looking to attract new patients. When implementing a marketing strategy that works for your medical practice, you want to make sure it includes social media content creation, SEO for plastic surgeons, Facebook ads, Instagram ads, TikTok ads and/or Google PPC ads - all of which are medical marketing solutions.

That being said, there are a number of things that could be wrong with your medical marketing strategy. Maybe your plastic surgery web design is outdated or difficult to navigate. Maybe your content is boring or irrelevant, and it doesn’t resonate with your core audience. Or maybe you’re not targeting the right people with your Facebook and TikTok ads.

No matter what the problem is, it’s important to fix it as soon as possible. If your marketing isn’t working, you’re not going to attract new patients and it’s costing you business.

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2. People Are Not Thinking About You

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In today’s digital age, it’s more important than ever to be top of mind with your target audience. Cosmetic surgery marketing can help to increase your social authority and relevancy. For example, invest time into creating content and advertising where your ideal customers spend the most time. Once you’ve found where they spend their time at, create content in the format they prefer to consume content. 

For example, video content is easy to consume and share, giving it a clear advantage over images and pictures. If you want to share a patient testimonial or before and after picture, video medical marketing may be a superior format to reach your customers. At the end of the day, if people aren’t thinking about you, they’re not going to contact you when they’re ready for plastic surgery.

The more people see and hear about you, the more likely they are to think of you when they’re ready for their cosmetic procedure.

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3. You Are Targeting The Wrong People

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It’s important to target your medical marketing efforts to the right people. Plastic surgery marketing strategies can help you identify and target the right audience, when done correctly. If you’re attracting window shoppers and people who aren’t serious, you’re wasting your time and money. For example, you can target people that consume content of your competitors, people that have expensive taste, shop at certain places, or live in specific zip codes or areas. The opportunities for a medical marketing agency like Blue Media Online to help you target the right people are endless!

My recommendation: take some time to research your target audience. Who are they? What are their needs and wants? Where do they hang out online? Once you know who you’re targeting, you can tailor your marketing messages accordingly.

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4. Lack of Follow-Up System

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Once someone books an appointment with you, it’s important to follow up with them promptly. This shows that you’re interested in their case and that you’re committed to providing excellent customer service. Medical marketing agencies can help you put a follow-up system in place that’s designed to save you time, while increasing the number of appointments booked, exponentially.

Your follow-up system should include a welcome email and text message, a pre-op appointment message, and a post-op appointment message. For the leads that don’t convert into appointments, we recommend having a drip sequence where you can provide educational content that keeps you top of mind, while you continue to build trust with that person. You should also send regular emails to your patients to keep them updated on your practice and to offer them special promotions.

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5. Your Medical Marketing Lacks Consistency

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Consistency is key to any successful plastic surgery marketing campaign. If you’re only posting on social media once a month, or if you’re only running ads for a week at a time, you’re not going to see results.

To be successful, you need to be consistent with your marketing efforts. Post on social media regularly, run ads on a regular basis, and track your results so you can see what’s working and what’s not.

If you’re struggling to attract new patients, take a look at your marketing strategy. Are you making any of the mistakes listed above? If so, fixing them can make a big difference in your bottom line.

By following these tips, you can attract new patients, grow your medical practice and stop from losing patients to your competitors.

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