Why Plastic Surgery Practices Struggle to Turn Leads into Consultations – and How to Fix It!

Are you finding it challenging to convert leads into actual consultations despite having a fancy website and strong online presence with your plastic surgery marketing?

Do you feel that despite sharing content and running plastic surgery digital marketing ads, you’re not getting the results you were promised or expected?

You’re not alone - many medical practices face this issue.

Many are sold into plastic surgery marketing while still using 2012 strategies where “build it and they will come" was predominant, but unfortunately this isn’t the case any longer.

Others are still creating content for the sake of staying active in their socials, but not really putting their audience first.

The way your audience consumes content, their whole customer journey and how they transact with you has drastically changed.

Which is why having a plastic surgery marketing agency like Blue Media Online on your corner to help you navigate today’s market is no longer an option, it’s a must if you want to grow your business.

The good news is that there are actionable steps you can take to overcome this and start capturing higher quality leads and consultations.

Let’s dive in:

1. Lack of proper follow-up:

One of the biggest culprits on why you’re not seeing the amount of consultations you would like is the lack of timely follow-up.

Leads who show interest are often left waiting for hours, days or even weeks before they hear back.

I’ve seen it first hand through website leads that are left hanging, DM’s that never get answered, and calls that don’t get returned or fall through the cracks.

And it’s too common unfortunately.

By the time your team reaches out, it’s too late.

How do you fix this?

- By tracking everything - calls, leads, emails, texts.

- Invest into training your team properly.

- Leverage software to make your life easier. We use GHL with our clients because its easy and convenient… and it works!

Following up to get more patients can also be done using plastic surgery marketing ads. Social media ads such as Facebook, TikTok and Instagram ads are incredibly effective when used to retarget people that know, like and trust you.

These include people that engage with your content, follow you, watch your videos and even visit your website. These plastic surgery marketing strategies allow you to capture people that have higher buying intent and interest because they’ve been consuming everything you’ve been sharing online.

By retargeting them, you build longevity, top of mind awareness and credibility so they end up choosing you as their surgeon.

2. Lack of staff training:

Even if you have a solid follow-up plan, it won’t be effective if your staff isn’t properly trained.

Just because you hired someone doesn’t mean they don’t need training.

On the contrary, you need to guide your staff on how to close more leads, otherwise, no amount of good leads will fill up your calendar.

It’s your responsibility to make sure they know how to work the phone, send texts and leave voicemails that get them to reply.

Otherwise you just added another layer of complexity to your business.

Educate them. Provide training and coaching. Role play scenarios. Have them watch sales videos.

It’s your business after all.

Make sure your team knows the importance of following up with leads quickly and professionally, and more importantly, how to turn conversations into appointments.

3. Insufficient patient education & proper framing:

Leads need to understand what they’re signing up for.

The more educated a decision they make before becoming a lead, and the more time you take in patient education and framing, the less objections and buying resistance you’ll encounter.

If they don’t have enough information about your service and everything it entails, they might hesitate to book a consultation.

This is not a lead problem, it’s a frame of mind problem.

Providing educational content and distributing it so they are properly framed and know what to expect, the more likely they are to move forward with your services.

4. Lack of social proof:

Social proof is what glues it all together. It’s the part of plastic surgery social media marketing that our clients enjoy the most.

It’s the ads, the content, the website, the testimonials, the videos and so much more. 

This is the easiest part because you get to share your work, the great things others say about you and their experiences.

By addressing these key areas you can significantly improve your consultation quality and ensure your plastic surgery marketing efforts make your business thrive.

Ready to take your marketing efforts to the next level? Contact us today!